For a couple of weeks each June, Utah Valley does something a little unusual: it opens the doors of some of the most extravagant houses in the state and lets anyone with a ticket walk through. The 2026 Utah Valley Parade of Homes wrapped its in-person run on June 20, and if the photos of a certain 26,000-square-foot Provo mansion clogged your feed, you were not alone.
So here's a tour of the homes worth gawking at — the biggest, the boldest, and the most "wait, that's in a house?" — from this year's parade.
First, the basics (and the part that's still open)
The Utah Valley Parade of Homes is produced by the Utah Valley Home Builders Association. It's a separate event from the Salt Lake parade; this is Utah County's own showcase of new-construction and designer homes.
This year's parade featured 39 homes, and the range was wild: from a modest 2,241 square feet up to a 26,573-square-foot estate, with homes scattered all the way from Alpine in the north down to Nephi in the south. The association says roughly 40,000 people toured last year's parade, coming from nearly every state in the country and several others around the world.
The in-person tour closed on June 20. Two other parts of the event ran alongside it:
- The virtual parade. A registered ticket unlocked online tours of the homes at uvparade.com; check the site for what is still available.
- Voting. The parade runs a People's Choice vote for ticket holders.
Now, the homes.
The crown jewel: Oxford Road Estate (Home #23, Provo)
There's no suspense about which home defined this year's parade. The Oxford Road Estate — Home #23, tucked at the base of Y Mountain in Provo just minutes from BYU — is 26,573 square feet, making it not just the largest home in this year's parade but a genuine landmark for Provo's luxury market. It was built by McEwan Custom Homes, designed by Studio McGee, with architecture by Broadbent Architectural Studio, and it was built for Jason McGowan, the co-founder and CEO of Crumbl.
The amenities read like a resort that wandered into a residential zone: a glass-floor (LED) basketball court inside a barn, a two-lane bowling alley, a golf simulator, a main-floor movie theater, a resort-style pool with a slide, and even an outdoor amphitheater with a big screen and rows of seating just inside the gates.
It's the home everyone's talking about, and it earned it. We wrote a full deep dive on the house — who built it, what's inside, and the story of the master-planned pocket of Provo it anchors:
→ Inside Oxford Road Estate: the 26,000-square-foot Provo mansion stealing the 2026 Parade of Homes
Provo's other showstopper: C'est La Vie (Home #22)
Provo landed two homes in this year's parade, and the second one is no consolation prize. C'est La Vie — Home #22, near The Shops at Riverwoods — is 8,120 square feet, built by Built Construction, designed by Allison Maynes, with architecture by Inouye Design. Where the Oxford Road Estate goes big and maximalist, C'est La Vie leans into luxury finishes and a clean, minimalist design.
Its headline feature is one for the record books: a 16-foot sauna that seats around 12 people — reported to be among the largest residential saunas anywhere. The primary bathroom continues the spa theme with an oversized soaking tub. It's a different flavor of impressive than its giant neighbor up the hill — restrained where the other is exuberant — and together the two made Provo the most-talked-about address in a parade that covered the whole valley.
Up north in Alpine: the foothill estates
If Provo brought the headlines, the Alpine foothills brought the views. A couple of the north-county homes stood out:
- Sunset Haven (Home #4) — an Alpine home that drew its own wave of "jaw-dropping" tour videos, the kind of foothill estate that uses huge spans of glass to frame the mountains.
- Deerfield Estate at The Cove (Home #5) — by Gordon Milar Construction, an 8,600-square-foot Alpine home with modern foothills architecture, unobstructed Mount Timpanogos views, and a grand two-story great room anchored by a floor-to-ceiling fireplace.
Alpine's draw is different from Provo's: instead of one record-setting megahome, it's a cluster of luxury builds making the most of the bench, where the land tilts up toward the Wasatch and nearly every window points at a mountain.
Why this year's parade mattered for Provo
It's worth pausing on something easy to miss in all the square-footage talk. For years, Utah County's luxury and new-construction market has been overshadowed by Salt Lake to the north and the booming north-county developments like Lehi and Saratoga Springs. So the fact that the single most-talked-about home in a parade spanning the entire valley — Alpine to Nephi — landed right in Provo is a real marker. And not on the outskirts, but in an established, in-town pocket near the university.
The Oxford Road Estate also isn't a one-off. It anchors the Oxford Road Development, a small master-planned community McGowan envisioned around design and connection — another sign that serious, design-forward money is being put into Provo proper, not just the suburbs around it. For a city that the rest of Utah tends to think of as "the college town," a build at this scale and visibility quietly says something about where Provo is headed.
See them for yourself — and then what?
The doors are closed, but check the virtual parade at uvparade.com for what is still online. Next year's parade is scheduled for June 10 to 26, 2027, and our complete Parade of Homes guide covers how the tickets, the route, and the touring strategy work in any year.
And if walking through all that square footage put the house bug in you — the realistic kind — we've got you covered for the version the rest of us live in. Our guide to buying a home in Provo breaks down what the local market looks like, our Provo neighborhoods overview shows where to start your search, and if you're making a day of it, our things to do in Provo roundup covers the rest of the afternoon — including the Y Mountain trail that rises right behind the Oxford Road Estate itself.
Sources: official Utah Valley Parade of Homes home listings and event information (uvparade.com); BYU Daily Universe parade coverage (June 2026). Home details are drawn from the official parade listings and public reporting; square footage and features reflect those sources.
Frequently Asked Questions
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Sources
The facts in this guide were checked against these sources. Hours, fees and rules change, so confirm anything time-sensitive with the source before you go. How we make Provo.com.
- Oxford Road Estate, Utah Valley Parade of Homes. Checked October 12, 2026.
- Deerfield Estate at The Cove, Utah Valley Parade of Homes. Checked October 12, 2026.
- Utah Valley Parade of Homes, Utah Valley Home Builders Association. Checked October 12, 2026.
- Studio McGee and Broadbent Architectural Studio Reveal Bespoke Utah Home for Crumbl Founder Jason McGowan, PR Newswire. Checked October 12, 2026.
- Utah Valley Parade of Homes showcases two luxury homes in Provo, BYU Daily Universe. Checked October 12, 2026.
