Skip to main content
Your trusted guide to Provo, Orem & Utah Valley
Pleasant Grove rooftops and open fields look west across Utah Lake to the dry Lake Mountains.

Brandon Sanderson's Dragonsteel Is Buying the Old Evermore Park Land in Pleasant Grove. Here's What Is Planned

Brandon Sanderson's Dragonsteel is buying the former Evermore Park land in Pleasant Grove for its HQ, a bookstore and event space. The park won't reopen.

Brandon Sanderson, the best-selling fantasy author who got his start at BYU, says his company, Dragonsteel, is buying the land where Evermore Park once stood in Pleasant Grove, and that the immersive fantasy park will not come back. Sanderson announced the deal in a video update on Tuesday, Oct. 13, 2026. Dragonsteel says the site will become "the permanent home of Dragonsteel HQ," with a warehouse, bookstore and event space, next to land the company already owns.

Buyer Dragonsteel (Brandon Sanderson's company), with The Will Group
Site Former Evermore Park, Pleasant Grove
Size 13 acres, per the Daily Herald; Dragonsteel already owns 6 acres to the south
Price Not disclosed
Plan Dragonsteel headquarters, warehouse, bookstore, event space, plaza
Existing buildings To be demolished, tentatively starting early next year
Opening Not announced; Sanderson's goal is before the 2034 Olympics

What is planned

Dragonsteel first called the project on its neighboring land "Dragonsteel Village," then renamed it "Dragonsteel Plaza." The Evermore purchase roughly triples the footprint. In an interview with KUTV, Sanderson said the idea is to "do something nice with the space," with "a nice bookstore as an anchor store," and that "the whole place is not intended to be 'Brandon Sanderson theme park.'" Dragonsteel's own headquarters and warehouse would be based there too.

Sanderson arrived at BYU in 1994 and built his career here; our profile of famous people from Utah Valley covers how he and other authors came out of the university's writing community.

Why Evermore is not coming back

"The truth is, Evermore has long been dead," Sanderson said in his video, as quoted by the Daily Herald. He said the existing buildings are unusable and that the ground needs work: "It was built up with a lot of fill that is not stable and that we can't build on." Axios reported he would like to keep part of the village feel but considers the buildings beyond saving. He told KUTV the plan is to "start bulldozing early next year."

Advertisement

When Evermore first went up for sale, the Herald reported, Sanderson toured it and passed because he was not interested in running a theme park. He told KUTV the same thing this week: "I don't want to run a theme park. I'm a novelist."

How the deal came together

KUTV reported Dragonsteel had considered the property before and found it out of its price range. Partnering with The Will Group, a Utah County real estate firm, made the purchase possible. The price has not been made public, and no report said whether the sale had closed.

What Pleasant Grove says

Pleasant Grove Mayor Eric Jensen told KUTV, "we're excited to see something finally happening on this land." New buildings will still need the city's usual permits and approvals; no site plan had been filed publicly as of Oct. 19, 2026. For what else sits in that corner of town, including the go-kart track on Evermore Lane, see our guide to things to do in Pleasant Grove and our page on The Grid, the racing venue next door.

A short history of Evermore

Evermore Park opened in 2018 as an immersive fantasy village where costumed actors played villagers and guests followed a story through seasonal events. Axios reported its founder, Ken Bretschneider, put $37 million of his own money into it. The pandemic hit about a year after it opened, and the park closed in 2024. Bretschneider told the Daily Herald at the time that COVID-19 had long-lasting effects on ticket sales and that, with rising inflation, "the burden was too heavy to keep the business going."

What happens next

Until a Dragonsteel bookstore exists, the valley's independent and used shops are in our guide to bookstores in Provo and Orem. Dragonsteel has said more details on the Pleasant Grove plans will come later; Sanderson posts updates on his YouTube channel, and any site plan will appear on Pleasant Grove's planning commission agendas.

Advertisement

Frequently Asked Questions

Did Brandon Sanderson buy Evermore Park?
Sanderson announced in a video on Tuesday, Oct. 13, 2026, that his company, Dragonsteel, is buying the land that holds the former Evermore Park in Pleasant Grove, in partnership with Utah County real estate firm The Will Group. News reports describe Dragonsteel as set to buy the land; whether the sale had closed was not reported as of Oct. 19, 2026.
Is Evermore Park reopening?
No. Sanderson told KUTV, 'I don't want to run a theme park,' and 'I'm a novelist.' The purchase covers the land, not the Evermore business, and Dragonsteel's plans do not use any of the park's buildings.
What will Brandon Sanderson build on the Evermore property?
Dragonsteel says the land will become the permanent home of Dragonsteel headquarters, with a warehouse, bookstore and event space. Sanderson described a plaza with shops and green space, with a bookstore as the anchor, and said the site is not meant to be a 'Brandon Sanderson theme park.'
How big is the Evermore property?
The Daily Herald reported the Evermore property is 13 acres, and that Utah County records show Dragonsteel Properties already owns six undeveloped acres directly to the south, which Sanderson bought earlier for a planned Dragonsteel Plaza.
Will the Evermore buildings be saved?
No. Sanderson said the buildings are beyond use and that the ground was built up with unstable fill that cannot be built on. He told KUTV the plan is to start bulldozing early next year, and KUTV reported the structures need to come down for safety reasons.
When will Dragonsteel Plaza open?
No opening date has been announced. Sanderson told KUTV the goal is to have the place running by the time the Olympics roll around, a reference to the 2034 Winter Games in Utah. No construction schedule has been released.
How much did Sanderson pay for the Evermore land?
The price has not been disclosed. KUTV reported Dragonsteel had looked at the land earlier and found it out of its price range, and that partnering with The Will Group made the purchase possible.
Why did Evermore Park close?
Evermore opened in 2018 and closed in 2024. Its CEO, Ken Bretschneider, told the Daily Herald in 2024 that the COVID-19 pandemic had long-lasting effects on ticket sales and that, combined with rising inflation, the burden was too heavy to keep the business going.

Sources

The facts in this guide were checked against these sources. Hours, fees and rules change, so confirm anything time-sensitive with the source before you go. How we make Provo.com.

  1. Brandon Sanderson says he is buying Evermore Park property, will repurpose land, Daily Herald. Checked October 19, 2026.
  2. Utah author Brandon Sanderson set to buy Evermore property for Dragonsteel event space, KUTV. Checked October 19, 2026.
  3. Utah author Brandon Sanderson talks about plans for Evermore property, KUTV. Checked October 19, 2026.
  4. The dream, death and second life of Evermore park, Axios Salt Lake City. Checked October 19, 2026.
P
Provo.com News Desk
Newsroom
The Provo.com News Desk covers community news, business openings, civic announcements, and cultural events across Provo, Orem, and Utah Valley. Stories are curated from local outlets, city sources, and primary reporting, then written in our own words to give residents, students, and visitors a faster way to track what's actually happening in the area.