Waffle Love started as a single food truck in Utah County in 2012 and now runs shops in Provo, American Fork and Spanish Fork, plus trucks around the valley. Its waffle is the liege, a sweet, yeasted Belgian waffle with a caramelized crust, topped most famously with Biscoff cookie butter and whipped cream. In Utah, most topped waffles are $7 to $10.
Menus, prices and hours are from Waffle Love's website, read Nov. 9, 2026; the history is from the Deseret News and KSL. Prices are the company's Utah food truck menu before tax; shop prices can differ.
The Utah County shops
| Shop | Address | Phone | Hours |
|---|---|---|---|
| Provo | 1831 N. State St. | 801-228-1636 | Mon.-Thu. 8 a.m.-9 p.m.; Fri.-Sat. 8 a.m.-10 p.m.; Sun. 9 a.m.-2 p.m. |
| American Fork | 80 NW State St. | 801-216-4158 | Same as Provo |
| Spanish Fork | 3660 E. US Highway 6 | 801-441-6844 | Mon.-Thu. 8 a.m.-9 p.m.; Fri.-Sat. 8 a.m.-10 p.m.; closed Sunday |
Waffle Love also has Utah shops in Draper, Midvale, West Jordan and Farmington, and operates in Arizona, Texas, Idaho and California. The company says to call an individual store for holiday closures.
Unlike many Utah County restaurants, the Provo and American Fork shops open on Sunday mornings.
The menu
Sweet liege waffles
| Waffle | What's on it | Utah truck price |
|---|---|---|
| Founder's Favorite | Biscoff spread, whipped cream | $7.84 or $9.45* |
| Red Wonder | Biscoff, raspberries, strawberries, whipped cream | $9.45 |
| Nutella Love | Nutella, your choice of fruit, whipped cream | $9.45 |
| The Works | Biscoff, your choice of fruit, whipped cream | $9.45 |
| Strawberries & Cream | Fresh strawberries, whipped cream | $7.84 |
| Dulce de Liege | Cinnamon-sugar waffle, "fried" ice cream, dulce de leche caramel | $9.91 |
| Cinnalove | Cinnamon butter, cream cheese frosting | $6.92 |
| Churro & Cream | Cinnamon sugar, whipped cream | $6.92 |
| Banana Cream Pie | Chocolate-stuffed waffle, bananas, whipped cream (when available) | $9.45 |
*The menu page lists two prices for the Founder's Favorite.
Savory croissant waffles
Waffle Love also makes a croissant waffle, which it describes as having "27 layers of flaky goodness." The Grilled Cheese & Bisque, with Muenster, provolone and garlic butter and a side of tomato bisque, is $10.83 on the truck. Sandwiches such as a roast beef au jus, a turkey and salami, and a waffle club are listed for private events only.
Drinks
Canned soda $1.61, bottled water $1.84, and milk, chocolate milk or apple juice $3.69.
What to order
- First visit: the Founder's Favorite. Biscoff on a liege waffle is the combination the brand was built on.
- With fruit: the Red Wonder, which adds raspberries and strawberries to the Biscoff.
- For a crowd: book a truck or order catering through the company.
- Not in the mood for sweet: the grilled cheese and bisque on the croissant waffle.
Finding the truck
Waffle Love posts a weekly truck calendar on its website, and its trucks appear on Instagram (@wafflelove), TikTok (@waffleloveutah) and Facebook. You can also book a truck for an event or order catering through wafflelove.com, or call 801-WAFFLUV. Food trucks gather at events across Utah County through the warm months; see our food trucks in Provo guide.
The story
Waffle Love's founder, Adam Terry, was a recent UVU business graduate working as a banker when he lost his job in January 2012, the Deseret News reported. After a proposal for a Belgian waffle shop in a vacant restaurant was turned down, he decided on a food truck instead, because he saw none in Utah County. He bought a truck for $1,300 with help from $5,000 from his wife's grandmother, ordered waffle irons from Belgium, and his wife, Melissa, designed and helped paint the truck.
Waffle Love's grand opening was in July 2012 at the Springville Art City Days farmers market. Provo had no food-truck rules at the time, so Terry worked with the city to get licensed; early on, he parked on Center Street and sold 13 waffles.
In 2015, Terry and his brothers Steve and Jared took the truck to Food Network's The Great Food Truck Race and finished second in the season finale, KSL reported. More than a decade later, the company says it's in five states.
More sweets in Utah Valley
For the rest of the valley's dessert scene, see our guides to the best desserts in Provo and the best breakfast in Provo, and for another Provo-born food business, J. Dawgs.
Related guides
- Food trucks in Provo
- The best breakfast in Provo
- J. Dawgs, Provo's hot dog shack
- Magleby's in Utah County
- Cheap eats near BYU
Frequently Asked Questions
Where is Waffle Love in Provo?
What are Waffle Love's hours?
What is a liege waffle?
What is the most popular thing at Waffle Love?
How much is a waffle at Waffle Love?
Who started Waffle Love?
How do I find the Waffle Love food truck?
Sources
The facts in this guide were checked against these sources. Hours, fees and rules change, so confirm anything time-sensitive with the source before you go. How we make Provo.com.
- Utah Food Truck Menu, Waffle Love. Checked November 9, 2026.
- Utah Restaurants, Waffle Love. Checked November 9, 2026.
- Utah Food Trucks, Waffle Love. Checked November 9, 2026.
- Provo waffle truck was started by a motivated father encouraged by his family, Deseret News. Checked November 9, 2026.
- Waffle Love lands 2nd place in Food Network show, KSL.com. Checked November 9, 2026.
