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Roxberry Juice Co.

Smoothies & juice · Orem · 297 E University Pkwy

Roxberry Juice Co. is the Utah-based smoothie and pressed-juice chain, and our smoothie-bar guide ranks its Orem shop on University Parkway first in the category -- the most reliable option in the valley and the one that has changed most recently.

Where it is

At 297 East University Parkway in Orem, in the Carillon Square area east of State Street. The chain also runs a drive-through shop on West University Parkway and a newer Provo store at the Shops at Riverwoods; this entry is the original Orem one.

Orem runs its own address grid from its own origin point, and it does not line up with Provo's — the same number is a different place in each city. Our guide to how Utah addresses actually work covers why.

What we know about it

Our coverage treats Roxberry as the honest end of a category that is not always honest. The chain positions itself against syrups, purees and powders, and our guide's verdict is that the claim mostly holds up when you read the ingredient lists -- which Roxberry publishes plainly. The same guide uses those lists to make its most repeated point: a smoothie built on sherbet or frozen yogurt is a dessert with fruit in it, not a fruit drink, and that is true across the whole category rather than a criticism of one shop.

Two durable pieces of advice come out of our writing. The first is the Flavor of the Week, a rotating weekly special with a discount attached that you get by mentioning it at the counter -- a mechanism rather than a promotion, so it does not expire the way a printed price would. The second is the boost add-ins, which our guide calls the highest-margin item on the board.

On cleanses, which Roxberry sells, our guide is deliberately non-committal and says why. Our breakfast coverage files it under grab-and-go smoothie bowls, and our healthy-eating guide lists it among the counters that generally open on Sunday, which in this valley is worth knowing.

Everything we have written about it

This is every page on Provo.com that names Roxberry Juice Co., most substantial first. The directory exists to route you into the writing rather than to replace it.

The durable facts, and the ones we refuse to carry

We do not publish opening hours, prices, phone numbers or ratings for any venue in this directory. Those are the facts that go stale, and a directory carrying them is wrong within a season while still looking authoritative. For hours, ask the restaurant.

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