Rockwell Ice Cream is a small-batch ice cream shop at 43 N. University Ave. in downtown Provo, just north of Center Street. It makes its ice cream from scratch daily with no artificial flavors or colors, and in 2019 its G.O.A.T. flavor won the overall Best Ice Cream in America prize in a national invitational contest. It's open noon to 10 p.m. Monday through Thursday, noon to 11 p.m. Friday and Saturday, and closed Sundays.
Details are from Rockwell's website, read Nov. 9, 2026, and from Deseret News and Daily Herald coverage.
The basics
| Address | 43 N. University Ave., Provo |
| Phone | 801-318-5950 |
| Hours | Mon.-Thu. noon-10 p.m.; Fri.-Sat. noon-11 p.m.; closed Sunday |
| Pints | $12 each; shipping has a five-pint minimum |
| Other shops | Downtown Salt Lake City, Daybreak |
The flavors
Rockwell's current lineup on its website includes:
- G.O.A.T.: goat cheese ice cream with roasted almonds, rosemary and blackberry jam. The prize winner.
- Honeycomb, Cookie Butter Crunch, Peanut Buddy and Rockwell Road.
- Classics: Cookies 'N' Cream, Strawberries 'N' Cream, Chocolate Chip Cookie Dough, Mint Chocolate Chip and S'mores.
- Piña Colada, which is dairy-free.
November 2026 specials: Apple Cider Sorbet, Apple Pie, Cookies After Dark and Toffee Popcorn.
The national prize
In July 2019, the Daily Herald reported, Rockwell won the overall "Best Ice Cream in America" prize in the invitation-only competition run by Klavon's Ice Cream in Pittsburgh. Rockwell scored 42 out of 50 and took home a trophy and $10,000. The winning flavor, the G.O.A.T., went into the permanent lineup. Rockwell had placed second overall in 2017, when it also won the contest's "most unique flavor" category.
How it started
Rockwell opened in November 2015, according to a Daily Herald report cited by the Deseret News in 2017. Owner Justin Williams told the Deseret News, "We really wanted to match the old-fashioned homemade ice cream," and that everything is made from scratch in the shop's back kitchen. The paper's reviewer described exposed brick, barrel-style tables and colorful metal chairs.
Pints and shipping
Rockwell sells pints for $12 on its website and ships nationwide with a five-pint minimum. The Best Sellers Collection of five pints is $60.
Making a night of it
Rockwell sits on downtown Provo's main block, so it pairs easily with dinner on Center Street; see our Center Street dining guide. Remember it's closed Sundays. For the rest of the valley's scoops, see the best ice cream in Provo and Orem.
Related guides
- Best ice cream in Provo and Orem
- Center Street dining guide
- Best desserts and bakeries
- Downtown Provo neighborhood guide
- Waffle Love
Frequently Asked Questions
Where is Rockwell Ice Cream in Provo?
What are Rockwell Ice Cream's hours in Provo?
What is Rockwell's G.O.A.T. flavor?
How much is a pint of Rockwell ice cream?
Does Rockwell have dairy-free ice cream?
When did Rockwell Ice Cream open?
Does Rockwell have other locations?
Sources
The facts in this guide were checked against these sources. Hours, fees and rules change, so confirm anything time-sensitive with the source before you go. How we make Provo.com.
- Rockwell Ice Cream. Checked November 9, 2026.
- Wasatch Front ice cream tour, ninth stop: Rockwell Ice Cream, Deseret News. Checked November 9, 2026.
- Utah County ice cream shops awarded national recognition, Daily Herald. Checked November 9, 2026.
