GBP Bridal, also called Gowns by Pamela, is a Pleasant Grove bridal shop that rents and sells modest wedding gowns and lets brides customize them, most visibly with a choice of hundreds of sleeves. It publishes its price ranges, which few bridal shops do: rentals from $550 to $700 and purchases from $1,000 to $2,500, with alterations and a veil included in both.
All details below are from GBP Bridal's homepage, How It Works page and About page, checked November 2, 2026.
The basics
| Address | 872 North 2000, Suite D, Pleasant Grove |
| Phone | (801) 224-4335 |
| Rentals | $550 to $700; five days, sleeves, alterations and veil included |
| Purchases | $1,000 to $2,500; customizations, veil and standard alterations included |
| Sizes in store | 0 to 22 |
| Appointments | Required; no walk-ins |
| In business since | 1976 |
Renting a gown
A rental package covers five consecutive days, your choice of sleeves, alterations and a veil, for $550 to $700. The process, as the shop describes it:
- Consultation. A one-on-one appointment with a bridal consultant, where you try on gowns and the sleeve selection.
- Fitting. A separate appointment with a seamstress, who fits the gown to you and sews on the sleeves you chose.
- Return. Bring it back after your five-day rental; the shop cleans the gown and removes your alterations.
Sleeve styles on its site include cap, elbow-length puff, satin flutter, cape, lace, bell, bishop and sparkle sleeves.
Buying a gown
Purchased gowns run $1,000 to $2,500, and the price includes further customizations, a veil and standard alterations. The About page says the in-house designer creates a purchased gown from scratch, with changes to necklines, lengths, materials, colors and laces available. Ask your consultant what each change adds to the price.
Booking
The shop is strictly by appointment. It says weekday appointments are usually booked about a week ahead and weekend appointments about two weeks ahead, asks that children under 8 stay home, and cancels a consultation if the bride is 15 or more minutes late. Book through the scheduler on its homepage, by phone or by email.
The history
The About page says the shop has served brides since 1976. Its founder, Pamela, began by offering bodices, skirts and sleeves that brides could mix and match. Pamela and David Weight handed the shop to Taylor, who had worked there as a seamstress for years, in January 2020; she is now the owner and designer.
How it compares
Our wedding dress prices guide sets these figures beside the other published prices in the valley, including Something Borrowed Bridal Rentals in Orem, which lists most rentals at $300 to $600 for two weeks with alterations and dry cleaning not included. Our modest wedding dresses guide compares it with the other shops that list modest and temple-ready gowns, and our wedding dress shops guide covers the rest of the valley.
Related guides
- What a wedding dress costs in Utah Valley
- Modest wedding dresses in Utah Valley
- Wedding dress shops in Utah Valley
- Used wedding dresses, decor and rings
Frequently Asked Questions
How much does it cost to rent a wedding dress at GBP Bridal?
How much does it cost to buy a gown at GBP Bridal?
Can I change the sleeves on a rental gown?
Do I need an appointment at GBP Bridal?
What sizes does GBP Bridal carry?
Where is GBP Bridal?
How long has GBP Bridal been in business?
Sources
The facts in this guide were checked against these sources. Hours, fees and rules change, so confirm anything time-sensitive with the source before you go. How we make Provo.com.
- GBP Bridal: modest, customizable wedding gowns, GBP Bridal. Checked November 2, 2026.
- GBP Bridal: How It Works, GBP Bridal. Checked November 2, 2026.
- GBP Bridal: About, GBP Bridal. Checked November 2, 2026.
