Skip to main content
Your trusted guide to Provo, Orem & Utah Valley
Folk dancers in bright green and pink costumes perform in a street parade lined with spectators.

Utah Valley's Cultural Associations and Festivals: Tongan, Latino, Chinese, Korean and Brazilian Communities, From Their Own Sources

Groups and festivals of Utah Valley's Pacific Islander, Latino, Chinese, Korean and Brazilian communities, from their own sites, and what we couldn't verify.

Utah Valley is home to communities with deep roots in the Pacific Islands, Latin America, China, Korea and Brazil, and many of them keep their cultures alive through festivals that anyone can attend. This guide lists the organizations and events we could verify from the groups' own websites and from official sources, in the communities' own words where possible. Where we could not confirm that an organization is still active, we say so plainly.

Two notes before the list. First, many of the groups we found are statewide, and several of their festivals are in Salt Lake County; we include them because they serve Utah Valley families too. Second, much of community life in these groups happens in congregations, family networks and student clubs, which rarely keep public websites. This guide covers the public-facing organizations and festivals, not all of community life.

The calendar at a glance

When Event Where
January or February Lunar New Year celebrations Mostly Salt Lake County
August Pacific Island Heritage Month (statewide) Statewide
Labor Day weekend Festival Latinoamericano Downtown Provo
Labor Day weekend Polynesian Days Utah Thanksgiving Point, Lehi
September (around Chuseok) Bopsim Korean Festival BYU in 2024; University of Utah in 2025
September Utah Brazilian Festival University Place, Orem

Pacific Islander and Tongan communities

Utah's Division of Multicultural Affairs describes the state as having the oldest Native Hawaiian and Pacific Islander community in the continental United States, dating to Hawaiian settlers in Salt Lake City in the 1870s and at Iosepa in Tooele County in 1889, followed by Samoans and Maori from the 1880s and later by families from Tonga, Fiji, Guam, the Marshall Islands and Micronesia. A 2024 legislative resolution honoring these communities counted more than 59,000 Utahns of Native Hawaiian or Pacific Islander descent, the largest share of any state population in the continental U.S. Our Polynesian and Hawaiian food guide covers Utah County's numbers and why the community here is largely Tongan and Samoan.

Organizations. The Division's community page lists, among others:

Advertisement

These are statewide organizations. We did not find a Tongan association with a public website based specifically in Utah County.

Festivals.

Latino communities

Festival Latinoamericano is the anchor. Its organizers describe it as "the largest free Latin American cultural festival in Utah," held every Labor Day weekend on the grounds of the historic Utah County Courthouse, 51 S. University Ave., in downtown Provo, with food, music, dance and art "that celebrate the richness and diversity of Latin American heritage." They say it has run since 2001 and draws 30,000-plus attendees across four days, and they recruit vendors, performers and volunteers through the site. Utah's Division of Multicultural Affairs notes it began as a venue to help nonprofits and new companies find customers. Our full Festival Latinoamericano guide covers the dates, the Sunday closure and what to eat. South county has its own festival too; see our Festival Latino de Payson guide.

Elevate Utah (formerly Centro Hispano), at 650 W. 100 N. in Provo, is a Provo community-service nonprofit serving Hispanic families. Its site lists job and skills training, immigration appointments, document translation, application assistance, emergency food and hygiene products, a 10-week citizenship class and teen health programs, open Monday through Friday, 9 a.m. to 5 p.m. The Mountainland Association of Governments' resource guide describes it as supporting Hispanic communities with health education, job training, legal immigration help and essential community services. Its site explains that it adopted the butterfly as its logo as a symbol of "transformation, hope, and rebirth."

For the everyday side of the community, our guide to Latino markets and panaderías in Provo is the practical companion.

Chinese communities

What we found: BYU's student newspaper reported that the BYU Chinese Student and Scholar Association staged a Chinese New Year celebration on campus in 2014, with dance and singing performances and guests from UVU, and that BYU had held smaller celebrations before. We could not confirm from an official page that the association is active in 2026 or holds a public celebration now.

Statewide, the Division of Multicultural Affairs describes Lunar New Year (the Spring Festival in China) as a major calendar event for Utah's Asian communities, typically in January or February, with lion and dragon dances and red envelopes. The large public celebrations it and the University of Utah describe are in Salt Lake County. Our Asian markets and grocers guide covers where to shop for the holiday in Utah Valley.

Advertisement

Korean communities

The Bopsim Korean Festival came to Provo in September 2024, when BYU hosted its second annual edition, timed to Chuseok, a Korean holiday the paper compared to Thanksgiving. BYU's student newspaper reported that organizers called it the first Korean festival held in Provo, with hundreds attending for food, dance, taekwondo and calligraphy; it was sponsored by Cupbop, the Salt Lake City-based Korean barbecue chain, and by the Korean Cultural Center of Los Angeles, which is run by South Korea's culture ministry. In 2025 the festival returned to the University of Utah, which said it drew more than 10,000 visitors; Cupbop's CEO is its founder. Where it will be held next had not been announced when we checked.

We did not find a Korean community association with a public website based in Utah County. For food, see our Korean food guide.

Brazilian communities

The Utah Brazilian Festival is presented by the Viva Brazil Cultural Center, a 501(c)(3) nonprofit. In 2018 it moved from Salt Lake City to University Place in Orem, whose announcement quoted Viva Brazil's executive director hoping the move would reach people who had not experienced the festival. By 2024 it was holding its 20th annual festival there, its sixth at University Place, with more than 10,000 people expected, a samba parade and Brazilian food and vendors. The festival's website describes samba, capoeira, live music, workshops and a marketplace, and listed the next festival for Saturday, Sept. 12, at University Place, noon to 7 p.m. (The site does not print a year; Sept. 12 fell on a Saturday in 2026.)

For Brazilian food year-round, our Brazilian rodizio guide covers the churrascarias.

For students

International and first-generation students will find many of these communities on campus first. Our international students guide covers settling in.

What we could not verify

If you lead a community organization in Utah Valley and want it listed, we would like to hear from you, with a link to your organization's own page.

Advertisement

Frequently Asked Questions

What is the biggest cultural festival in Utah Valley?
Festival Latinoamericano, held every Labor Day weekend on the historic Utah County Courthouse grounds in downtown Provo, describes itself as the largest free Latin American cultural festival in Utah and says it draws 30,000-plus attendees over four days. It has run since 2001.
Is there a Brazilian festival in Utah County?
Yes. The Utah Brazilian Festival, presented by the Viva Brazil Cultural Center, a nonprofit, moved from Salt Lake City to University Place in Orem in 2018. In 2024 it held its 20th annual festival there, with organizers expecting more than 10,000 people. Its website listed the next festival for Saturday, Sept. 12, at University Place, noon to 7 p.m.
Where are Pacific Islander festivals in Utah Valley?
Polynesian Days Utah is held at Thanksgiving Point's Electric Park in Lehi over Labor Day weekend; its 2026 performer application gave the dates as Sept. 4 to 7, closed Sunday. The state's longest-running Tongan festival, the Friendly Islands Tongan Festival, is in Salt Lake City. Utah has recognized August as Pacific Island Heritage Month since 2012.
Is there a Korean festival in Provo?
The Bopsim Korean Festival, founded by the CEO of the Utah-based restaurant chain Cupbop, was held at BYU in September 2024, timed to the Korean holiday Chuseok. In 2025 it returned to the University of Utah, which said it drew more than 10,000 visitors. Where it will be in 2027 had not been announced when we checked.
Are there Chinese community organizations in Utah Valley?
BYU has had a Chinese Student and Scholar Association, which staged a large Chinese New Year celebration on campus in 2014, according to BYU's student newspaper. We could not confirm its current activity from an official page. Statewide, Utah's Lunar New Year celebrations are concentrated in Salt Lake County.
Where can Spanish-speaking families get help in Utah County?
Elevate Utah, formerly Centro Hispano, at 650 W. 100 N. in Provo, is open weekdays 9 a.m. to 5 p.m. and lists job and skills training, immigration appointments, document translation, application help, emergency food and a 10-week citizenship class. The Mountainland Association of Governments describes it as supporting Hispanic communities with health education, job training and legal immigration help.
Can anyone attend these festivals?
Yes. Festival Latinoamericano and the Utah Brazilian Festival both describe themselves as free and open to the public. Polynesian Days and the other festivals welcome visitors too; check each one's site for admission, since some charge.
What organizations represent Utah's Tongan community?
Utah's Division of Multicultural Affairs lists the National Tongan Association of Utah, which it says works to improve representation and visibility for Tongans, along with the Utah Pacific Islander Health Coalition, the Utah Pacific Islander Chamber and others. Most are statewide groups based along the Wasatch Front, not Utah County alone.

Sources

The facts in this guide were checked against these sources. Hours, fees and rules change, so confirm anything time-sensitive with the source before you go. How we make Provo.com.

  1. From the Pacific Ocean to the Great Salt Lake: Utah's Pacific Islander Communities, Utah Division of Multicultural Affairs. Checked October 19, 2026.
  2. Celebrating Life and Culture at Utah's Festival Latinoamericano (archived), Utah Division of Multicultural Affairs. Checked October 19, 2026.
  3. Senior Help Guide: Elevate Utah/Centro Hispano, Mountainland Association of Governments. Checked October 19, 2026.
  4. Lunar New Year in Utah (archived), Utah Division of Multicultural Affairs. Checked October 19, 2026.
  5. S.J.R. 9 (2024): Joint Resolution Honoring Utah's Native Hawaiian and Pacific Islander Cultures and Communities, Utah State Legislature. Checked October 19, 2026.
  6. 2025 Bopsim Festival brings culture, community and Cupbop, University of Utah (@theU). Checked October 19, 2026.
  7. Polynesian Days Utah 2026 Cultural Dance Performance Application, Polynesian Days Utah. Checked October 19, 2026.
  8. Festival Latinoamericano (official site), Festival Latinoamericano. Checked October 19, 2026.
  9. Elevate Utah (formerly Centro Hispano), Elevate Utah. Checked October 19, 2026.
  10. University Place Hosts 14th Annual Utah Brazilian Festival (2018), University Place. Checked October 19, 2026.
  11. Utah Brazilian Festival (official site), Viva Brazil Cultural Center. Checked October 19, 2026.
  12. Celebrating Utah Pacific Island Heritage Month (Aug. 3, 2023), KSL.com. Checked October 19, 2026.
  13. BYU Chinese New Year celebration (BYU Chinese Student and Scholar Association, 2014), BYU Daily Universe. Checked October 19, 2026.
  14. BYU hosts second annual Bopsim festival, celebrating Korean culture, food and unity, BYU Daily Universe. Checked October 19, 2026.
  15. University Place preparing for its largest cultural festival of the year (2024), Utah Business. Checked October 19, 2026.
Abigail Giordano
Abigail Giordano
Senior Writer
Abigail Giordano is a senior writer at Provo.com covering student life, family resources, and community events across Utah Valley. Her writing focuses on making Provo more accessible and navigable for newcomers, students, and families — the practical guides that help people feel at home faster.