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Rockwell Ice Cream

Ice cream · Provo · 43 N University Ave

Rockwell Ice Cream makes small-batch ice cream with creative seasonal flavors that rotate regularly, from a storefront a few doors up University Avenue from Center Street.

Where it is

Under half a block north of Center Street, on University Avenue -- one of several downtown rooms usually credited to Center Street that are not on it.

Provo addresses are grid references rather than house numbers in the usual sense: they count outward from the origin at Center Street and University Avenue, one hundred to a block. Our guide to how Utah addresses actually work explains why the same number means a different place in the next city over.

What we know about it

It turns up across this site's coverage as the dessert half of a downtown evening rather than a destination on its own -- our family-dining writing names it as the after-dinner stop, and our date-night coverage treats the short walk between downtown rooms as part of the appeal.

It is also the venue that best illustrates why this directory decodes addresses at all. Rockwell sits at 43 N University Avenue and Guru's Cafe sits at 45 E Center Street: near-identical house numbers, one corner apart, on the two streets that form the origin of Provo's entire address grid.

Everything we have written about it

This is every page on Provo.com that names Rockwell Ice Cream, most substantial first. The directory exists to route you into the writing rather than to replace it.

The durable facts, and the ones we refuse to carry

We do not publish opening hours, prices, phone numbers or ratings for any venue in this directory. Those are the facts that go stale, and a directory carrying them is wrong within a season while still looking authoritative. For hours, ask the restaurant.

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